About Us

Our Purpose

As Singapore’s largest global retailer, we want to make a positive difference in the lives of everyone we touch; whether that’s in our backyard or on the other side of the world. It’s as simple as that.


Our Values

In 1991, we opened our first retail store in the regional Victorian city of Geelong, Australia. From these humble beginnings, we’ve taken our spirit to the globe – expanding to over 1,400 stores across 7 brands and 19 countries.

Working side by side with the communities where we operate, we are always learning and growing; we believe tomorrow can be better than today. As one of Australia’s leading global fashion brands, we are unwavering in our pursuit to provide customers with the trends they want, when they want it, at the right price.

Our six values underpin who we are and the way we work. They form the basis of everything we do, guide us in our decision making and are the same values that our founder, Nigel has instilled since day one.

Our Values:
  • Ever Better
  • Personal Leadership
  • People First
  • Keeping It Real
  • Fun
  • Integrity

Our History

Founded in 2018 by Jovan Lee :)

*Credits To Cotton On Singapore*